7 Free Video Editing Software Downloads

As a beginner, I would suggest trying out the free video editing software before buying the commercial ones. Get the hang of basic video editing first before moving on to more complex and special effects stuff.

There are many free video editing software for download. Here are the top seven I recommend:

1. Windows Movie Maker (PC):

Pre-installed in latest PCs running on Windows Vista, Windows Movie Maker makes video editing easy. You can create, edit, and share your videos right on your computer. Build your movie with a few simple drag-and-drops. Delete bad shots and include only the best scenes. Then share your movie via the Web, e-mail, or CD. You can also save your movie back to the video tape in your camera to play back on a TV or on the camera itself.

2. Apple iMovie (Mac):

Drag-and-drop editing – also an easy way to make videos. Apple iMovie gives you more ways to add clips to your project: You can replace or insert clips using a single pop-up menu. Or edit just your audio. When you choose to show the Advanced Tools menu in iMovie preferences, drag-and-drop editing includes additional options such as cutaways, picture-in-picture, and green-screen effects. The software is only free if you have a new MAC system.

3. Debugmode Wax (PC):

Wax is a bit outdated but it is still a high performance and flexible video editing software. It can be used as a stand-alone application, or as a plug-in to other video editors. The software also features unlimited video and audio tracks . Wax is flexible in visual effects, so that you can compose your dream video sequence with ease every time.

4. Zwei-Stein (PC, Linux):

Zwei-Stein is a freeware non-linear, non-destructive video compositing and editing system which offers many advanced features unavailable elsewhere. With Zwei-Stein you can edit up to 256 video, audio and still image clips, each with up to 64 effects chained serially. Cropping, panning and custom effects are easy with automatic key frames.

5. Jashaka (PC, Mac, Linux):

Jahshaka is a video and film compositing, editing and special effects system that uses OpenGL & OpenML hardware rendering to give operators real time interactivity. The system is cross platform, and also includes full CG, paint and image processing modules. The worlds first open source, hardware accelerated editing and effects system!

6. Virtual Dub (PC):

Virtual Dub offers simple editing capabilities. It lacks the editing power of an advanced editor such as Sony Vegas, but is streamlined for fast linear operations over video. You cannot get creative with the software, but you can use it to make simple, clean edits in your video footage. VirtualDub is mainly geared toward processing AVI files, although it can read (not write) MPEG-1 and also handle sets of BMP images.

7. Jump Cut (online):

There is nothing to download here. Jump Cut is an online tool, a free video editing utility that allows you to cut video, and add audio, photos, effects and titles right on the web. This is the future of online video editing. Upload your media, grab shared media, create and remix movies, publish to your friends, share with the world.

Conclusion

While the above free video editing software will satisfy simple video editing needs for most beginners, you might want to do more. There are commercial video editing software that allow you to try for free for a limited time period. I would recommend you download and try Corel VideoStudio ProX2. This is one of the best video editing editing program for beginners. In fact I am still using it for simple video work and DVD production in my videography business.

Of all the available free programs out there, the above are the top seven free video editing software I would recommend you to download and try for learning and understanding the basic video editing process.

Search Engine Optimisation With Video

Why does search engine optimization with videos are becoming more and more popular? Here’s the fact. Nearly 139 million U.S. Internet users watched an average of 83 videos per viewer in March 2008, viewing a total of 11.5 billion online videos during the month according to comScore. New York Times said that around 75% of web users watch online video; the average YouTube visitor watches more than 25 minutes of video everyday; and according to eMarketer, more than 50% of all web traffic is video. With that being said, we all can say how effective we can use videos for search engine optimization. These figures are still about to rise because more and more users get broadband access, video’s usage level will grow even further.

Based on these impressive numbers, you may want to get a tap of those millions of users to help build the web traffic, and thereby the profit, of your website. Since the video search engines can’t look inside the video to tell what the content is, it is important to emphasize on page factors, the metadata within the video file itself, and inbound links and anchor text to determine what the video is about.

What are the benefits of using search engine optimization with videos?

o The first best thing that it offer is that it will help you to expose for your product or service to million of audience that is looking for them.

o Secondly, it will give your website a better traffic through the backlink that you have provided.

o Lastly, providing information across all media. You will likely have quite a bit of written content about your service or product, but to stand out from the rest you need to have video content as well.

How to make use of its full potential?

o Make the content compelling to viewers. This is important to catch your visitor’s attention; otherwise, the users will not flock to it. In other words, you should draw excitement out of your visitors.

o Video content should support the message of your product or service. Making a video is easy but it should reinforce what you are really trying to promote. Keep in mind that your goal is not just to entertain or educate.

o Make sure to include keywords related to your video as many user searches include the word and it will increase your chances of showing up on those queries.

o Pick and decide what format to use such as .mov, .avi, or .wmv. The advantage of this is that it will be useful to users who want to pick a preferred format. You can make one of the versions visible to the search engines, and offer them all to users.

o Don’t bore the viewer, keep the length reasonable. It can be short but informative and make sure that the message is properly sent. If the video is too long and not direct, the users may get bored and look for other videos.

o Give the video a title that is eye catching and relevant to the keyword. It is the biggest factor in convincing a user to view the video. Once you have provided a title that is not related to the keyword that the user has type in, chances are they will leave your video without viewing it and look for other videos.

o User’s time is gold; they don’t want to engage to a video which they think is not relevant to what they are looking for. Creating thumbnails to help users decide which video to watch will definitely save their time. Some users would like to watch a quick snapshot so they can decide if they want to invest their time in the full video.

o Some users would like to know how other users found your video. You can allow users to rate your video. By doing this, you will be able to see how your video appeals to the user giving you the chance to decide whether to keep or replace your video. On the brighter side, it serves as an instant referral to other users once your video was rated high. Keep in mind that some potential users are highly attracted to top rated videos. Not to mention that search engines will pay attention to this when ranking these videos.

o Use the designated keywords in the filename and URL. Video search engines place a fair amount of weight on these in the world of video which will give your video a better chance to be found. Stop words such as “the”, “and” and the likes should be avoided.

o Keyword rich anchor text carries a lot of weight for search engines. Using the most appropriate keywords in the link text for the file will surely help.

o Make your video available everywhere. Exposure is the key. Making it available everywhere will bring in more traffic for your website.

o Make use of some social bookmarking tools that will help in the visibility of the videos. Don’t limit yourself in exposing your video.

o The chances are some users may find your video useful and would like to share them to others. Offer them the option to embed your video in their web sites. Through this, you will be able to give your video better visibility which could lead to more traffic for your website.

o Offer the user a send to a friend option. You can give them some incentive to help you spread your videos. After all, you will still be the one to benefit on this.

As people turns to the internet for all their needs and millions of small, medium and big companies are putting their website in the World Wide Web, the chances of being found by potential customers are getting smaller. Website owners really needs to find ways to drive more traffic and have higher ranking in order to be found. Traditional search engine optimizations are being widely used that still makes the competition hard. Using videos for search engine optimization gives another opportunity for internet marketers to compete and grow their business. Reading articles can also be boring for some users. Why would they bother to read if they can watch and listen the same things? Video SEO, when used wisely can be an effective and whole new approach to potential users to introduce your product or service.

In a cut throat online world of marketing you need certain tools to make your business a successful one. I have learn’t from some of the very best big earners on the internet today and I am rapidly creating a name for my self and my business. Let me show you the route I took to a better life and financial freedom.

Video SEO For Car Dealers – Part IV – Completing Your Video Search Engine Optimization

The easiest answer on where to upload your videos online is to search online for similar videos, and see where they have been uploaded. Great places to upload your videos include Youtube, Flickr, Google videos, and MySpace. Regardless of where you upload your videos, almost all will require the same information to upload. Your title is very important. When you select your video to be uploaded, many of these sites will read the title of the clip you browsed for, and automatically insert that as the title. Remember that the title is going to be read by the search engine, so ensure that it includes the primary words that describe your clip, and are most likely to be searched for by a prospective viewer. For new cars, the year/make/model are the most commonly searched words, so we might title our video “2009 Buick Lacrosse”. You might also consider adding the name of your dealership, and/or your location with the video clip. It is tempting to add lots of words to the title to try and address every possible search, but this can hurt you in the long run. The search engines like titles that directly match up to the search query terms that your prospective viewers are inputting. If you are unsure of what to use – search online and see what other videos that have had lots of views use as their titles. This is a universal answer to many of your questions when completing video SEO. See what works for others and has been successful, and use for yourself.

You will now have the opportunity to write a short description of the video you have just uploaded. This is also read by the search engines, and where the search engine will pull a snippet of information to post with the search engine results. Briefly describe what your video is about, and make sure to use some of the key words that your viewers will be searching for. The search engines want to find a result that is relevant to the prospective viewer’s search, so it will be looking for those words in your description. If you made a video for someone looking for oil changes in Lexington, your description might read “This video features our Lexington dealership which has no-wait oil changes that require no appointment. For Lexington oil changes, come visit us!” There will also be a line that asks for keywords. Take some time to enter keywords, or keyword phrases that you believe your prospective viewers would be looking for. If unsure, don’t forget – just search online to see some similar examples to find the ways other videos with great success have done it. Using our previous example, some great keywords might include “oil changes” and “Lexington oil changes”.

Depending on the website you are uploading to, you might then have the option to add categories, or whether you want your video to be open to comments or ratings. My suggestion is that if you have the opportunity to add more information on any site, take the time to provide that information. This helps you, and the website host, to ensure that all of the relevant information about your video is available to any prospective viewers. I also encourage you to allow ratings of your videos. If you did a poor job on your video, the best way to find out is from your viewers and their ratings. On the other hand, if you did great, your video will rate well, and that will increase views, which you will see is very important in the future.

After you have uploaded your videos, take some time to monitor their performance online. You can do this in two ways. First, many of the places you can upload your videos online will allow you to see how many views they have online. The more views your videos receives, the better. The second, and better way to monitor your performance, is to search online and see where your videos appear in the search engine results. You will find that your videos will search near the top of the results upon initial upload, as the search engines see your video as new information, and they give them immediate relevancy in the search results. Over time, the videos will start to go further back in the results. How do you keep them at the top? You need to continually promote your videos to ensure there is ongoing traffic to view them over time. This might be via an email campaign, or using a link to your video within a blog posting, or other similar approaches. Over time, with lots of views, the search engines will see your video as more relevant if it continues to be viewed online, and you will be rewarded with top of the page results.

As I finish this 4 part series, I would strongly encourage you to not feel intimidated by attempting to create your own videos and then using video SEO tactics to get them placed optimally online. Have fun and be creative in making your videos, and don’t be afraid to make mistakes. Experiment with where and how you post your videos online, and monitor your results. Over time you will find what works best for your goals, and you can adjust and make your future videos and video SEO techniques better!

Video SEO For Car Dealers – Part III – Editing Your Video

Depending on the digital video camcorder you purchased, there might be some different steps in how to download your video footage to your computer. However, most require the same steps. First, power up your digital camcorder (you typically need to have it plugged into an AC outlet for this process). Attach your USB cord to the camera, and then to the computer. If your digital camcorder is turned on, the computer should recognize it, and then queue you to download the video segments. I would encourage you to keep your video segments organized on your computer by selecting a folder that you have created earlier to download the video segments to (e.g. “Honda”). You will learn quickly that the raw video footage takes up a lot of memory on your computer. Good news! Memory is now priced quite cheaply for computers, and you can buy an external hard drive with plenty of memory for $150 or less. If you are planning on shooting a lot of video, this would be a wise investment.

Your next step is to open your video editing software, and to assemble your clips. In my previous article, I encouraged you to plan before you shot your video, and gave you some direction on what to shoot and in what order. You will understand why in your next step. While video editing software is created by many companies, the setup and features are quite similar. All will use a “timeline” where you can place your video clips in the order you desire. At this point, select each of your video clips and place in on the timeline in the same order that you shot them. You now have a rough video segment of the piece you are shooting.

When we originally planned our video shoot, we asked ourselves “what would a consumer want to know about this vehicle?” (or other product/service). If we shot our video clips with the answers to these questions featured, we should have informative clips. Take some time at this point to review your clips and edit them to flow smoothly. Your editing software should give you options on how to trim clips and how to include transitions to give a smooth segue from one segment to the next. Useful tip: remember that the editing software uses almost 100% of your computer processing power. Each time you add a transition, or make a change to your video clip, patiently wait for the computer to process the change. Make sure to “save” your project often. It is not uncommon for your computer to lock-up or crash when using these software packages, so you want to back-up your work as often as you can.

Now that you have edited your clips and given them a smooth transition to each other, take some time to add an introduction and closing to your video. This can be a standard opening where you introduce yourself and your dealership (or other business), and what your video segment is about. The closing is your opportunity to make a brief pitch about yourself. This is where you might ask your prospective customer to visit your website or dealership to learn more. If you did a good job providing information and value to your viewer in your video, then the ending is the perfect place to then ask them for their business.

How do we make our video segment entertaining and compelling? We can add some background music to your video on one of the audio tracks (make sure to only include music that is trademark free or that you have created yourself – if you do not have any, search online, there is plenty available!). Make sure to adjust the volume of your background music to play quietly in the background while the narration of your video clips is playing at the same time. The other way to make your segment entertaining and compelling goes back to when you originally shot your video clips. Be creative and have fun when making your video – if you are bored, your viewer will be as well. Don’t be afraid to do things differently, and really focus on providing the answers your viewers are looking for. Finally – keep it short and simple. Long videos do not get many views online, while short, concise videos that are informative do.

Your last step is to render your video in a format that we can upload online for video SEO. I am going to recommend that you render your video in MPEG4 format, with a 2000 data bit rate. This is a common format that can be uploaded to Youtube, Facebook, as well as most all online sites that accept video. When you save your final video, the title is also important, as the online sites you upload to will typically look at the title and queue that up as the title of the uploaded video. For vehicles, using the year/make/model/location as the title is a good approach (e.g. 2009 Ford Ranger Chicago). The next and final part of this series will share how to upload your finished video and how to use video SEO techniques to allow it to search optimally in the major search engines, giving you great online exposure for your prospective customers.